Kurma - Spring 2022 - Catalogue

OUR MISSION We’re Kurma. And, yes, there’s a story behind that name and we’d love to share it with you one day. In short, it holds a reference to a Hindu legend that teaches us about the importance of having a support system, as well as reminding us of the tremendous courage it takes to change a status quo. Stories are great conversation starters and every brand should have one that appeals to the imagination, but we’re not here to tell you stories, we’re here to shake things up. As a manufacturer of yoga equipment, our goal is to put all our efforts into creating circular products that have as little impact on the environment as possible.We believe it’s time to clean up our act and we have the plan to do just that. But it goes beyond clean production. If we really want to get serious about reducing the ecological impact of our beloved yoga community, we’re going to need to pull together.